Turning insights into action is only powerful if you can measure the results. Activate & Measure by CivicScience empowers brands to launch smarter campaigns and directly track their real-world impact. From audience activation to real-time performance measurement, this solution closes the loop between data and ROI—so you can prove what’s working, pivot fast, and make every marketing dollar count.
Declared first-party data from CivicScience powers efficient, high-performing advertising across digital and CTV.
Combining responsibly-sourced, high-fidelity audience data, predictive modeling, and a marketplace of brand-safe media partners, we’re building a future-proof advertising platform for a privacy-first future.
CivicScience’s fully anonymized, self-reported audience attitudes, intent, and profile data powers significantly improved ad engagement and conversion over industry-standard methods and legacy third-party datasets.
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Our clients learn key attributes of their audience and prospective customers—declared, rich demographics, preferences, and attitudes—to gain a deeper understanding of campaign performance.
Revlon worked with CivicScience to run an advertisement for their ceramide capsule product under their Elizabeth Arden brand. Revlon wanted to utilize CivicScience’s first-party audience data to drive ad performance.
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When trends emerge, change, or news breaks, our clients are the first to know what it means for their business.
We accurately forecast economic, market, category, and individual business outcomes with precise short-term and long-term accuracy.
we’re uniquely capable of identifying persuadable customer segments and guiding winning acquisition strategies.